The leap forward in the use of Internet by young Italians aged between 14 and 29 years was enormous: between 2003 and 2007, the total audience (one or two contacts to week) decreased from 61% to 83% of young people, and the habitual use (at least three times a week) from 39.8% to 73.8%.
But the investigation of the relationships between young people and media created for the 7th Report on the communication Censis / UCSI a general increase in the use of all media. No wonder so much that the phone is used by virtually all young people (97.2%), but noted that 74.1% of them read at least one book a year (obviously excluding school textbooks) and 62.1 % more than three books. The
77.7% of young people read a newspaper (paid or free press) once or twice a week (59.9% in 2003), while 57.8% read at least three newspapers a week. The magazines have a total audience of 50% of young people (it was 44% in 2003). And the decrease is in the use of traditional television (from 94.9 to 87%, 9%) is broadly offset by known in recent years by satellite TV (from 25.2% to 36.9% of young).
Gender differences have been greatly reduced but not canceled. The subjects overall average (frequency to once or twice weekly), females listen to more radio (90.3% compared with 83, 1% of males) and read most of the period (55.2 % versus 45.3%), males instead read more newspapers (80, 4% versus 74.6% girls) and watch more TV satellite (39.9% versus 33, 6%).
More marked differences appear to be rather related to the different age groups. The very young, between 14 and 18, are the most voracious consumers media, but with two important exceptions: newspapers and radio. If the data reported on listening to the radio to all young people (an increase of the total users are from 82, 8 to 86%, 5%), in the range 14-18 years has fallen to 78.9 %. Are the same functions and technologies of language radio to be deeply changed, because the "soundtrack" of the day of a teenager now consists of pod-cast and mp3 downloads from the network, mobile phones and players also used, such as radio, playlist exchanged through blogs.
This is an example of a tendency to nomadism and the disenchantment that characterizes the life experience of the younger generation in the digital world in which it passes from one medium to another without paying much attention to his nature. It increased the number of media and it is increasingly difficult to distinguish between the media, especially thanks to the Internet. Young people are at ease in this context and have developed strategies to adapt. "The variety of available media leads them to switch between them - by that Giuseppe Roma, director general of Censis - according to a nomadic media disenchantment that accompanies the lack of a true hierarchical perspective in the media." The media consumption of young people are very rich and articulated, not only involves contact with new media (Internet and mobile phones), but also with the oldest (books and newspapers), but did not give decisive importance to any of them (it is irrelevant information through newspapers, television or the internet).
Young Italians look like young Europeans, but are not quite the same. Wherever you make a great use of mobile phones, but only in Italy, 96.5% of young people uses it in a truly normal. In other countries people range from the usual 89, 3% in Germany, 83, 9% in Britain, 83, 7% in Spain, to drop to 73.8% in France.
For young British and German Internet plays a more important role than in Italy, since the routine use of the network reaches 77.7% in Britain and in Germany 76.5% (against 73.8% in Italy). The English and French guys do not only use the Internet less (respectively 69.5% and 65.7%), but also read fewer books of European contemporaries, at least three books a year for 43.3% of Spaniards and 48.1% of the French, compared to 60.7% in Germany, 62.1% to 64.5% of the Italians and the British.
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